So, did 'deflategate' kill Tom Brady's reputation and make him enemy number 1 in the eyes of football fans? Nope. Brady merchandise is hotter than ever after that nonsense.

ESPN.com is reporting that the NFL's top selling jersey is Tom Brady's number 12. His jersey has sold more than any other players through the first 2 weeks of the season.

Also, as expected, Brady gear is flying off the shelves at the Patriots' team store.

His Under Armour merchandise is selling extremely well too, in fact, you know that commercial 'Rule Yourself,' that has Tom terrific in a '199' shirt? Those shirts sold out immediately. The '199' stands for the number Brady was selected in the 6th round of the 2000 NFL Draft.