It's going on now through this Friday.

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The Annual Hampton Beach Children’s Festival is began yesterday and builds up to a Giant Costume Parade that marches almost the length of Hampton Beach on Friday, August 18th. Every child gets a prize just for being a part of it!

Go here for the entire schedule.

If you just go to the beach once a year with your kids, this is the week to do it!

Each day will be a blockbuster, filled with non-stop activity and entertainment, including mini-golf, a Ronald McDonald show, free ice cream, dancing, story tellers, balloons, and more. There’s even a kids’ bumper sticker contest.

All Children’s Festival activities are free and open to the public. For more information call the Hampton Area Chamber of Commerce office at (603) 926-8717.