New Seabrook Liquor Store is Three Times Larger

In attempts to generate state revenue and create a better shopping experience, The New Hampshire Liquor Commission (NHLC) will be opening an improved outlet store in Seabrook. 

The Seabrook location will be opening today Thursday, June 9th. The new store was moved to 380 Lafayette Rd. at the southernmost end of SouthGate Plaza.

The new location, conveniently near I-95 and the Massachusetts border, hopes to double store sales. Seacoast Online has NHLC Chairman Joseph Mollica stating “This new Seabrook store is expected to generate $9.2 million in annual sales and is an example of NHLC delivering on our commitment by continually investing in our stores while raising critical revenue for New Hampshire’s general fund.”

More than doubling in size to 15,000 square feet, the Seabrook store will carry over 4,055 varieties of spirits. Among many improvements, the store will also feature newly updated high-efficiency LED fixtures, as well as other modern conveniences including IPads to browse the stores extensive merchandise as well as suggest food and wine pairings.

NHLC is also currently working on opening and relocating stores in Plymouth (expected in July), Londonderry, as well as a 33,000 square-foot store in Nashua, which would be the largest Liquor store in northern New England.