(Concord, NH) - Its a way to promote tax-free New Hampshire and say thank-you to visitors who make up more than 50 per-cent of annual sales. 

Don Briand photo

It's called the "No Taxation on Our Libations" sale, and offers discounts equal to double the sales tax rates in other New England states.

Massachusetts residents get a 13% discount, Vermont residents get a 12% break and Maine residents get 11% off.

New Hampshire residents will also get a 13% discount under the program.

To take advantage of the program, customers must submit their email addresses and home state to the NH Liquor Commission.