PETA is again urging people not to eat our delicious, savory, succulent lobster. Looks like their first campaign didn't work!

According to WGME-13, People for the Ethical Treatment of Animals, or PETA, has resurrected a controversial billboard at the Portland Jetport, urging visitors to Maine not to eat lobster.

PETA has posted this billboard here in Maine at least once before.

Last summer, they made national news when they asked the Maine Department of Transportation if they could place a memorial to all the lobsters that experienced "an agonizing death" after a truck carrying the animals crashed on a Maine highway. Their request was later denied.

Here's what the billboard looks like at the Portland Jetport, Maine's largest airport and the entry point for tens of thousands of seafood-loving tourists every month:

Image courtesy of PETA