Could the long time fast food rivals collaborate on a sandwich in the name of world peace?

In a full page ad in the New York Times, Burger King laid out a plan, a truce of sorts, with McDonald's. They want to create a super burger by combining the Big Mac with the Whopper: and call it The McWhopper. All the packaging for the super burger has already been created by BK. Even going as far as creating a website: http://www.mcwhopper.com.

Burger King's goal with this seize fire is to generate awareness for Peace One Day, a non-profit looking to make September 21 Peace Day.

Unfortunately, McDonald's CEO feels differently about the collaboration. This post on the restaurant's Facebook page says it all:

Oh well. Good try BK.

 

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