The annual festival celebrating the unique soda runs Friday through Sunday in Lisbon, Maine and offers endless fun for all ages.

The unique beverage in a bright orange can may be an acquired taste but the fun that happens at the festival celebrating its existence is for everyone!

The festival is nothing short of amazing. It has live music, a petting zoo, pony rides, a chugging contest, fireworks, a 5k road race, a dance party, a carnival, the moxie car show, and more!

It will surely turn any Moxie critic into a fan!

Check out footage of last year's chugging contest: