On 4/20 Ben & Jerry’s Will Unleash The Brrr-ito

Brilliant. On April 20th, Ben & Jerry's will introduce the Brrr-ito. Two flavors of ice cream (your choice), fudge sauce and cookie crumbs rolled in a soft and chewy waffle wrap.

First they announce they're getting in the beer game, then they whip out this delectable new product. The folks at Ben & Jerry's really know what they're doing.

See what they did here? Weed enthusiasts love burritos, they made an ice cream burrito, and they're releasing it on 4/20, which is thought of as a ganja holiday. Genius.

Coffee Toffee Bar Crunch, Half Baked, fudge drizzle, cookie crumbles all rolled snugly in a soft and chewy waffle wrap. That's how I'd have my Brrr-ito.