This is the first I've heard about this and I'm a resident of The Lilac City AS WELL AS a bourbon enthusiast!


This is opening at The Ridge on Route 11 THIS TUESDAY!

Check out this release from The NH Liquor Commission, hot off the presses!

The New Hampshire Liquor Commission (NHLC) will open a new, 20,000-square-foot New Hampshire Liquor & Wine Outlet on Tuesday in Rochester. The state-of-the-art, freestanding store, which is located within The Ridge Marketplace on Route 11 just off Exit 15 of the Spaulding Turnpike, features an enhanced shopping experience, more than 6,600 sizes and varieties of wines and spirits, and a strategic location providing exposure to more than 36,000 daily motorists. NHLC anticipates this new store generating $9.5 million in sales each year.


This new, larger location will replace the existing Lilac Mall store on Route 125 in Rochester and the Route 11 site in Farmington.


“NHLC is extremely excited to open this brand new New Hampshire Liquor & Wine Outlet in Rochester as part of our ongoing effort to strategically renovate or relocate our New Hampshire Liquor & Wine Outlets,” said NHLC Chairman Joseph Mollica. “At 20,000-square-feet, this new store provides a tremendous selection of products, new features and a comfortable shopping environment. We are constantly evaluating our stores looking for opportunities to optimize our sales success, which last year reached an all-time record of nearly $700 million. This new store will serve our customers in Farmington, Rochester, and neighboring communities in Maine, as well as the traveling public.”


I wonder if you'd be able to fit the entire Lilac Mall location INSIDE the walk in area of this new place? I can't wait to check it out!

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