Starting Today, New Hampshire Wendy’s Are Serving Breakfast
About 300 locations nationwide have already been serving breakfast, but the full roll-out is today.
They teased us last night, and starting today (Monday, March 2nd) Wendy's is serving up the 'most important meal of the day.'
According to CNN, after test marketing, Wendy's is rolling out a full menu consisting of nine sandwiches, including a morning edition of their famed Baconator. There are three new sandwiches served on croissants, biscuits and classic buns with eggs and meat. How about something new? You can try out their maple bacon chicken croissant and a honey butter chicken biscuit. CNN also reported new side dishes, including potato wedges and sausage gravy. How about your morning caffeine? Especially on a Monday. There's a new blend of coffee, and an iced Frosty-ccino.
It's a bold move, as they expect the addition of breakfast to boost sales by up to 10%. However, they don't expect it to be instantly profitable. According to CNN, the company will pump $20 million into this venture. This will include hiring 20,000 workers over 6,000 locations.