Sasha Baron Cohen is Not Happy

Sasha Baron Cohen is suing Massachusetts-based Solar Therapeutics for copyright infringement and more, according to the Hollywood Reporter.  The Company used the image of Sasha's character, Borat, giving a thumbs up, on a billboard.  According to the report, his lawyers said:

By use of the Billboard, the Defendants falsely have conveyed to the public that Mr. Baron Cohen has endorsed their products and is affiliated with their business.  To the contrary, Mr. Baron Cohen never has used cannabis in his life. He never would participate in an advertising campaign for cannabis, for any amount of money.

 

Sasha Baron Cohen Doesn't Take Any Corporate Money

In fact, the report states that Sasha Baron-Cohen has never taken any corporate money even though he has received many opportunities.  Baron-Cohen said it would interfere with his credibility as an actor and an activist.

Sasha Also Doesn't Smoke Pot

And never has, according to the report.

The Billboard Has Been Taken Down

The company says that the billboard has been taken down, but it said that it would not compensate him further.  Sasha Baron Cohen is seeking further damages.

Could Be a Marketing Play

Some have thought that this might be all a marketing play for the dispensary.  Others have said that Solar Therapeutics thought that Baron-Cohen would not notice their use of Borat's image.  It seems that he has and he's not happy about it.

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